Privacy Policy of Pricetag

Last updated: May 28, 2026

Pricetag (“Pricetag”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how information is processed when you use the Pricetag macOS application, the Pricetag website at macpricetag.com, and related purchase or support flows.

Pricetag is a native Mac app for managing app, in-app purchase, and subscription pricing through the App Store Connect API. The app does not require a Pricetag account. It does not sell your personal data, does not use third-party advertising SDKs, and does not use cross-app tracking.

1. Controller

The controller responsible for data processing in connection with Pricetag is:

Thomas Brandstätter Am Steinfeld 19 8020 Graz Austria Email: office@macpricetag.com

2. What Pricetag Does

Pricetag helps Apple developers calculate, review, and publish regional prices for apps, in-app purchases, subscriptions, introductory offers, promotional offers, offer codes, and win-back offers. To do this, the app communicates with Apple’s App Store Connect API using credentials you provide.

3. Data We Process

Depending on how you use Pricetag, we may process the following categories of information.

a) App Store Connect Credentials

If you choose to connect Pricetag to App Store Connect, you enter your App Store Connect API Key ID, Issuer ID, and private key. These credentials are stored in your Mac’s Keychain and are used by the app to communicate with Apple’s App Store Connect API.

We do not operate a Pricetag server that receives or stores your App Store Connect API credentials.

b) App Store Connect Data

Pricetag retrieves and may locally cache information from your App Store Connect account, such as app names, app identifiers, app icon URLs, product identifiers, product names, product states, prices, price points, countries or regions, currencies, subscription and offer metadata, and related price schedule information.

This data is used to display your products, calculate price changes, create exports, and publish price changes back to App Store Connect when you request it.

c) Local App Data and Preferences

Pricetag stores certain information locally on your Mac, including app settings, selected product type, feature preferences, cached entitlement identifiers, locally cached App Store Connect data, and custom pricing datasets you import or create.

Custom datasets are stored in the app’s documents area on your Mac. Exports are written only to locations you choose through macOS file dialogs.

d) Purchases and Licensing

Pricetag supports purchases through the Mac App Store and license purchases through Lemon Squeezy.

Mac App Store purchases. Apple processes App Store payments. Pricetag uses RevenueCat to manage offerings, purchases, purchase restoration, and entitlement status. RevenueCat may process purchase-related identifiers, entitlement status, product identifiers, app user identifiers, device information, and technical usage data needed to provide purchase functionality.

Lemon Squeezy licenses. If you use a Lemon Squeezy license key, Pricetag sends the license key, license instance identifier, and a license instance name derived from your Mac’s serial number to Lemon Squeezy to activate, validate, or deactivate the license. Lemon Squeezy may also process purchase-related customer information, such as customer name, customer email, order identifiers, product identifiers, and license status. Pricetag stores the license key and license instance identifier in your Mac’s Keychain.

Pricetag does not receive or store full payment card details.

e) Analytics, Anonymous Authentication, and Crash Diagnostics

Pricetag uses Firebase services to understand app usage, improve reliability, and diagnose crashes. The app uses Firebase anonymous authentication to create an anonymous user identifier. That identifier is also used to identify the same app installation to RevenueCat and Firebase Crashlytics.

Firebase Analytics may process technical and usage information such as app opens, app version, operating system version, device information, general region, session information, purchase-related events, and feature events. Pricetag’s custom analytics events are limited to product behavior such as entering or clearing keys, activating or validating a license, importing a CSV, saving a template, requesting a review, and using price-change features. These custom events are not intended to include your App Store Connect private key, full product catalog, customer data, or exported CSV contents.

Firebase Crashlytics may process crash reports, stack traces, device and operating system information, app version, crash timestamps, and the anonymous user identifier to help diagnose stability issues.

Pricetag uses Firebase Analytics without advertising identifier support and does not use Firebase for advertising or cross-app tracking.

f) Currency Conversion

Pricetag uses a currency conversion API to support currency-related calculations. Requests may include currency codes and amounts needed for conversion. The currency provider may receive technical request information such as IP address and request metadata as part of normal network operation.

g) Support Emails

If you contact support from within the app, Pricetag opens your email app and prepares an email to support@macpricetag.com. The draft includes text you can edit and may attach a device information file containing app name, app version, build number, Mac model identifier, macOS version, language, timezone, RevenueCat purchaser ID, and Lemon Squeezy license key. If the email was created from an error flow, an error description may also be attached.

You can review, edit, or remove attachments before sending the email.

h) Website Data

The Pricetag website is a static website. We do not intentionally use it to create advertising profiles or run behavioral advertising. Like most websites, the hosting provider, content delivery networks, and your browser may process technical request information such as IP address, browser type, requested URL, date and time, referrer, and similar server log data needed to deliver and secure the website.

The website links to external services such as the Mac App Store, Lemon Squeezy, Apple, and email links. Those services process data under their own privacy policies.

4. Purposes of Processing

We process information only as necessary to:

• provide the Pricetag app and website;
• connect to App Store Connect with credentials you provide;
• load, cache, calculate, export, and publish pricing information;
• manage App Store purchases, license keys, entitlements, and purchase restoration;
• respond to support requests;
• understand app usage at a limited product analytics level;
• detect, diagnose, and fix crashes or reliability problems;
• maintain security, prevent fraud, and comply with legal obligations.

5. Legal Bases Under the GDPR

Where the GDPR applies, we rely on the following legal bases:

• Performance of a contract (Art. 6(1)(b) GDPR), where processing is necessary to provide the app, purchases, licensing, support, and features you request.
• Legitimate interests (Art. 6(1)(f) GDPR), for limited product analytics, crash diagnostics, security, fraud prevention, and service improvement.
• Consent (Art. 6(1)(a) GDPR), where you choose to provide information, send a support email, or grant system permissions.
• Legal obligation (Art. 6(1)(c) GDPR), where processing is necessary to comply with applicable legal, tax, accounting, or regulatory requirements.

6. Sharing of Data

We do not sell your personal data.

We share information only where necessary with service providers and platforms that support Pricetag, currently including:

• Apple for App Store distribution, App Store payments, App Store Connect API services, and system services: https://www.apple.com/legal/privacy/en-ww/
• Google Firebase for anonymous authentication, analytics, and crash diagnostics: https://firebase.google.com/support/privacy
• RevenueCat for App Store purchase and entitlement management: https://www.revenuecat.com/privacy/
• Lemon Squeezy for web license purchases, activation, validation, and deactivation: https://www.lemonsqueezy.com/privacy
• Currency conversion infrastructure used to provide currency-related functionality.
• Website hosting and content delivery providers used to deliver the Pricetag website.

We may also disclose information if required by law or where necessary to protect our rights, users, or services.

7. International Data Transfers

We are based in Austria. Some service providers, including Apple, Google Firebase, RevenueCat, Lemon Squeezy, currency infrastructure, and website infrastructure, may process information in countries outside your country of residence, including outside the European Economic Area. Where required, such transfers are intended to rely on appropriate safeguards under applicable law, such as standard contractual clauses or other protections provided by the relevant service provider.

8. Retention

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

In practice:

• App Store Connect credentials remain in your Mac’s Keychain until you clear them in the app, remove them from Keychain, or delete the app data.
• Lemon Squeezy license keys and license instance identifiers remain in your Mac’s Keychain until you deactivate or clear the license, remove them from Keychain, or delete the app data.
• Local app cache, settings, and custom datasets remain on your Mac until you delete them, clear the cache, or remove the app data.
• Support emails are retained as long as needed to respond to your request and for reasonable business records.
• Analytics, crash diagnostics, purchase, licensing, and website log data are retained according to the relevant service provider’s retention practices and our operational, legal, tax, accounting, security, and fraud-prevention needs.

9. Security

We use reasonable technical and organizational measures to protect information against unauthorized access, loss, misuse, or alteration. Sensitive app credentials and license information are stored locally in the macOS Keychain. Pricetag is sandboxed on macOS and uses user-selected file access for imports and exports.

No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

10. Your Choices

You can control much of Pricetag’s data processing directly:

• You can choose whether to enter App Store Connect API credentials.
• You can clear App Store Connect credentials from within the app.
• You can activate, validate, deactivate, or clear a Lemon Squeezy license key.
• You can clear the local cache in the app settings.
• You can delete custom datasets from the app or from your Mac’s files.
• You can choose whether to send support emails and review the contents before sending.
• You can delete the app and associated local data from your Mac.

11. Your Rights

If the GDPR or similar privacy laws apply to you, you may have the right to:

• access your personal data;
• request correction of inaccurate data;
• request deletion of your data;
• request restriction of processing;
• object to certain processing;
• request data portability where applicable;
• withdraw consent at any time where processing is based on consent;
• lodge a complaint with a competent supervisory authority.

To exercise your rights, contact us at office@macpricetag.com. For data processed directly by Apple, Google Firebase, RevenueCat, Lemon Squeezy, or other third-party services, you may also need to contact those providers directly.

12. Children’s Privacy

Pricetag is intended for developers and is not directed to children under the age at which consent is required under applicable law. We do not knowingly collect personal data from children in violation of applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page.

14. Contact

If you have questions about this Privacy Policy or privacy-related requests, contact:

Thomas Brandstätter Am Steinfeld 19 8020 Graz Austria Email: office@macpricetag.com